Have you ever wondered how AI might be improving your industry and you may be oblivious to it? Stop feeling like a procrastinator. We’ll bring you up to speed on the unique ways entertainment studios are using AI voice generators to build interactive marketing experiences aimed at engaging audiences.
Do You Like Scary Movies?
Of course, we do! The iconic line from the 1996 movie Scream still resonates with both parents and kids today. For the sixth installment of the franchise, Paramount Pictures‘ creative team set out to build awareness with a ghastly call from Ghostface himself (we didn’t know that was the killer’s name either). Paramount integrated their splash site into the Resemble API to access our AI voice generator and cloned Ghostface’s voice. Then text-to-speech technology (also referred to as TTS) was used to personalize the experience. Here’s how it worked: fans visited a splash website, typed in a phone number and their name (text input). This triggered a personalized phone call from Ghostface’s AI voice, which addressed the person by name (speech output) and delivered his signature spooky commentary. Personalized audio has never been possible until the conception of voice AI generators.
Paramount Pictures’ marketing splash page featuring Ghostface’s creepy voice.
Apparently, the marketing stunt did so well that it went viral and in the process spurred a few 911 calls. Below is an example of engaging, word-of-mouth marketing that generative voice AI can spark. Most of you have pranked someone using a voice changer app so you get it.
Popular YouTuber Carter Kench momentarily terrified his roommate with the Ghostface AI voice generator.
M3GAN Introduces Twitter To Our AI Voice Generator
She’s adorable. Yet creepy. To engage fans after the theatrical release of M3GAN (93% on Rotten Tomatoes), Universal Pictures used our voice cloning technology to clone the voice of Jenna Davis, the voice of AI doll M3GAN. It’s surprising how many times we can use ‘voice’ in one sentence. Using our text to speech model the AI voice was generated and Universal’s social team took to Twitter for an ‘Ask Me Anything’. Twitter fans Tweeted questions to M3GAN who replied with some gems in Jenna Davis’ cloned voice. This is a great example of how AI voice can be activated to communicate with text prompts through text to speech. The payoff was how the voice generator spiced up Universal’s interaction with their fans in a very contextually relevant manner. Check out this link for M3GAN’s life advice. Below is a preview of our favorite comment.
https://t.co/7jPEU7t8Oh pic.twitter.com/A2kKh9QIXU
— M3GAN (@meetM3GAN) February 24, 2023
M3Gan gives Twitter followers life advice via Resemble’s realistic text to speech engine.
Conversational AI With Puss and Boots
Need I say more? Okay, we’ll squeeze one more in. Universal Pictures’ agency, Addison Interactive came to us to assist with marketing the most recent iteration of Dreamworks’ Puss in Boots animated film. Charisma AI created Mama Luna’s Cat Rescue web experience where fans adopt a virtual cat. Upon adoption, the experience unfolds into interactive gameplay with conversational AI elements with the latter achieved through integrating into our API to access the text-to-speech AI voice generator The experience draws parallels with Netflix’s film, Black Mirror: Bandersnatch, where you can choose your own adventure. At Mama Luna’s, your feline companion interacts with you using conversational AI technology that customizes its replies based on your text-to-speech or speech-to-speech inputs. Whether you love cats or AI, we suggest a walkthrough of Mama Luna’s to experience how voice AI can be used to liven up your marketing or even potentially train your cat to speak.
Universal Pictures’ Mama Luna’s Cat Rescue website powered by generative AI.
More From Resemble AI
If this post has piqued your interest, take a moment to read how Netflix used our generative voice AI and voice cloning technology to bring Andy Warhol’s voice back to life for their docuseries The Andy Warhol Diaries here.
Voice AI Generator With Realistic British Accent
Feeling inspired? Ever wonder what your voice would sound like if you were British? Resemble AI does accents. Try our British text-to-speech generator here.
